ABOUT
Inspired by charismatic figures in her circle, Aude Herouard expresses unique temperaments through her collections: a natural elegance. The subtle work of transparent colors and the choice of characterful scales are her signature.
Motivated by the very warm reception given to her first sunglasses collections, Aude designed a collection specifically dedicated to optics for the 23-24 season.
Squirrel, Chestnut, Cherry… The work of colors is, as always, central to the development of her proposals. Produced in small series by quality French artisans, the designer cultivates the desire to make her frames a faithful and confidential everyday object.
INSPIRATION
It is in Normandy, near the cliffs of Étretat, that the brand's creator, Aude Herouard, draws some of the energy needed to create her collections. The daughter of accomplished and passionate flax farmers, she cultivates a strong bond with the various personalities in her family, who make her the designer she is today: an ambitious, intuitive, and whole person.
Fashion, decoration, design, her creative universe is defined by a taste for cutting-edge and accurate classics that she brings to life with lightness and character. At home in Paris, Aude thrives on the city's energy and imagines what will be her signature style for years to come.
COMMITMENT
Driven by the desire to undertake and innovate in her field of expertise, Aude Herouard launched her first eyewear collection in 2020, a sun collection characterized by timeless and strong shapes. It was in Rouen, at the world-renowned eyewear manufacturer Le Lanchon, that she trained as an optician. There, she learned precise gestures, face-styling advice and developed her taste for beautiful materials and high-end manufacturing. Aude pays particular attention to developing comfortable, technical, ultra-desirable and durable models in an overall creative approach that is as responsible and positive as possible.
